Pureology Pure Volume Blow Dry Amplifier infuses hair with body and flexible bounce while blow-drying. This lightweight formula with heat-activated volumizers creates long-lasting fullness and enhances colour brilliance for fine to medium hair types. The exclusive AntiFadeComplex maximizes colour retention.
Leaves hair flexible
Zero drag and easy brush-through
For concentrated natural conditioning
Soothing yet energizing fragrance
Distributes easily through hair from roots to ends